Start at the scalp
Inspired by Korean scalp care and designed like skincare, layered for long term density and strength
THE ESSENTIALS
Layered, intentional formulas designed to support long-term hair density and strength.
Inspired by Korean Scalp Care
In Korea, the scalp is treated with the same intention as the skin on your face. We bring that philosophy to every formula, designing layered, targeted care to support balance, density, and strength over time.
Clinically proven to improve hair fullness after 90 days*
Clinically-Tested Safety-Tested Dermatologist-Tested Paraben-Free Sulfate-Free Silicone-Free Vegan Cruelty-Free
A Facial For Your Scalp™
Exfoliation. Nourishment. Targeted treatment.
Our layered system works like a facial for the scalp, supporting balance, density, and strength over time.
The Korean Scalp Complex
Keori-4™
Our signature blend of Korean botanicals selected to support scalp balance and long-term hair vitality. Featured across our core scalp treatments, it helps create the optimal foundation for stronger, fuller-looking hair over time.
The BASE-K RITUAL
Inspired by Korean head spa treatments and designed like skincare
Prep and awaken the scalp.
Gently exfoliate and rebalance.
Replenish hydration and strength.
Target visible thinning at the root.
Support long-term density and resilience.
THE BASELINE
Your definitive guide to the foundation of healthy hair; scalp-first care.
Scalp Conditions That Can Affect Hair Loss
Reading Time: 2 Minutes
The Art of the Scalp Massage
Reading Time: 2 Minutes
Hair Care Tips for International Self-Care Day
Reading Time: 3 Minutes